Tires keep the world moving. As tires turn, goods are delivered, people are transported, and plans are executed. But what happens when they are worn out and stop turning? Worldwide, more than 7 million tires are scrapped every day. In many parts of the world, they become a waste problem, as they are left to degrade in landfill sites – or are incinerated, emitting large amounts of CO2.
At Genan, we have turned this waste problem into a green opportunity. We recycle end-of-life tires (ELT) for reuse in a variety of ways. Every day, we can recycle up to 150,000 tires and reduce CO2 emission to the atmosphere by 280,000 MT a year – that’s the equivalent of what 100,000 diesel cars emit in one year. In short, the planet has a problem, and we have a solution. We keep tires turning in an ongoing circle of life – which makes a substantial difference for the well-being of Earth. We call that striving for a sustainable future.
Sustainability in production and in relations Sustainability is at the core of what we do – but it is also at the core of how we do it. We constantly strive to minimize energy consumption in our recycling operations and to be as environmentally friendly as possible. And we believe in building sustainable relationships with our customers and business partners as well. We do that by committing to fundamental principles of transparency, the highest quality standards and an innovative drive.
Is a used tire the solution to your challenge? Tires recycled by Genan are used for many different applications: Tire wire is remelted into new steel. Rubber powder and granulate is used as raw material by manufacturers that produce things like mats, floors, tiles, noise reduction solutions, handles, paint, coatings and binding agents. Rubber granulate is used as infill in football fields with artificial turf, and both granulate and pellets become the bouncy base layers of playgrounds and running tracks. And you can even go full circle and make new tires from old ones. The only limit is your imagination.
In our many development partnerships with our customers, we combine their needs for recycled rubber with our product knowledge. Together, we find a green solution to whichever challenge you may be facing – and we keep the wheels turning for a greener tomorrow.
Worldwide, more than 7 million tires are scrapped each day. At Genan, we have turned this waste problem into a green opportunity. Listen to our Group CEO explaining how visionary tire recycling really is.
THE GENAN STORY
At Genan we aim for sustainability and to help create a greener planet. At the end of the 1970s, the idea of establishing a plant for the recycling scrap tires was born. The automotive industry was booming and waste tires were a problem society was starting to address.
In the 1980s, new concepts were developed and, in 1990, the first recycling plant for scrap tires became a reality in Viborg, Denmark. Today, the needs of Genan’s customers fuel continuous development of innovative ways of utilizing end-of-life tires in new applications.
At Genan, there is something new to tackle every day – it never gets boring. The technology is cutting edge and it’s great to be a part of that and contribute to its success. I know that I’m not just a number, but a part of something bigger and appreciated for what I bring to the table. This company takes good care of its employees. At the end of the day, cutting up tires is very cool.