At Genan we aim for sustainability and to help create a greener planet. At the end of the 1970s, the idea of establishing a plant for the recycling scrap tires was born. The automotive industry was booming and waste tires were a problem society was starting to address.

In the 1980s, new concepts were developed and, in 1990, the first recycling plant for scrap tires became a reality in Viborg, Denmark. Today, the needs of Genan’s customers fuel continuous development of innovative ways of utilizing end-of-life tires in new applications.