At Genan, we collaborate with several partners and networks in our work towards a greener tomorrow.
You can read more about them on this page. 


FN17 Business is an organization based in Viborg, Denmark, that helps both small and large companies implement the 17 Sustainable Development Goals from the UN. Genan and FN17 Business thus have a shared commitment to the green agenda, and by working together, we contribute not only to the well-being of our local community, but also to the larger global environment.

As a member of FN17 Business, Genan is part of a network of other companies that are actively working on the SDGs every day. By sharing with like-minded organizations and businesses, together we can create meaningful change, share innovative ideas and accelerate the transition to a more sustainable future.


The NEW LIFE initiative is supported by companies and associations whose declared aim is to use materials recycled from ELT (End-of-Life-Tires), including worn-out tires as a sustainable raw material for high-quality products with a long service life.

Genan is a proud partner of the NEW LIFE initiative, and we support the work of the organization to spread knowledge about ELT recycling as well as to promote the environmental benefits of using recycled rubber, steel and textile fibres as raw materials – in comparison with the use of virgin materials.


AZuR is an innovation forum for end-of-life tire recycling, offering a wide-ranging network with a large variety of companies – all related to the tire industry. Along with numerous other companies, Genan seeks to drive the message and promote the joint goals of participants in this network supporting sustainable solutions.

AZuR works independently and aims to establish rubber, steel and textile fibres from end-of-life tires as valuable raw materials and to continuously find new markets, sales channels and applications for them.


EuRIC is the association representing the interests of the European recycling industries at EU level. Through its various branches, EuRIC covers the vast majority of waste streams and brings together National Recycling and Resource Management Federations and Companies from more than 23 European countries.

EuRIC is an important partner, communicating information about and supporting the promotion of circular economy in Europe. The industry can thus contribute to the plans coming from the EU Commission in respect of CEAP (the Circular Economy Action Plan).


The UN Global Compact is the world’s largest corporate sustainability initiative.
As a participating company of the UN Global Compact, Genan is committed to continuously strengthening its work with the Ten Principles of the Global Compact within human rights, labor rights, the environment and anti-corruption – as well as to contributing to the 17 Sustainable Development Goals (SDGs).

Read our 2022 CEO Statement of Support for the UN Global Compact

Why participate in the UN Global Compact?

Sustainability is Genan’s core value, and we are committed to striving for a sustainable future in every choice we make.
As the largest tire recycler in the world, our vision is that all worn-down tires should be recycled in the environmentally and economically most beneficial way.
Joining the UN Global Compact is a natural step in our quest to contribute to a greener tomorrow.

How does Genan implement the Ten Principles?

Genan is a responsible environmental company, and corporate social responsibility and integrity are  fundamentally implemented in our business ethics. The Ten Principles of the UN Global Compact are a central part of our CSR policy, and we comply with these principles in the operation of all group enterprises.

Which Sustainable Development Goals does Genan primarily focus on?

Genan’s core business concept is mainly focused on the endeavors to reach goal no. 12 (to ensure sustainable consumption and production patterns) and goal no. 13 (to take urgent action to combat climate change and its impacts).