New Application Development Manager

Expanding the team for the second time this year already, Genan, welcomes Michael Christensen as new Application Development Manager as of 1 February 2023.

“As Application Development Manager at Genan, Michael Christensen will be taking on the role as link-builder between our Sales, Innovation and Marketing Teams – and he will be cooperating closely with both our Production and Quality departments. This function requires both experience and product knowledge, and Michael’s many years in the industry make him the ideal candidate for this task. With a lot of innovative projects in the pipeline, his in-depth understanding of both business and products will be essential for the future development of these activities,” says Group CCO Thomas Ballegaard.

Michael Christensen lives in Denmark and will primarily be working from his office at the plant in Viborg. With more than 40 years of experience in tire and rubber recycling, Michael Christensen brings great knowhow and expertise to support the many teams within the Genan organization.

“I am both proud and happy to be given the opportunity to be part of the team at Genan. I have followed Genan since the early 90s and know what Genan stands for. As recycling and sustainability as a part of the green agenda is a passion of mine, the job function as Application Development Manager at Genan fits perfectly,” says Michael Christensen with great enthusiasm.

Michael Christensen has spent the last 25 years of his career in the rubber industry, focusing on the recycling of – and the production of rubber granulate from – worn-out tires across Europe.  Through this work, he has built up a strong network in various industries. A network with key knowledge and insight when it comes to developing new applications for recycled rubber.

“My onboarding programme has been great, and I look forward to working with both colleagues and customers in innovation and application development. I hope that I can successfully support the whole Genan team across all the factories, contributing with my knowhow, my network contacts and my experience,” Michael Christensen rounds off.

New Key Account Manager for Central Europe

Genan has expanded its sales team, hiring Key Account Manager Eduard Vogt from 1 January 2023.

“We have been looking for a Key Account Manager for Germany, Austria and Switzerland for a while, and it has been worth the wait. It was very important for us to find the right person to take care of our key accounts – and so we have. With insightful experience and an inquiring mind, Eduard Vogt is the perfect match for our team – and for our customers,” says Thomas Ballegaard, Group CCO.

Eduard Vogt lives in Germany and has years of experience within the automotive industry. Now, he has started a new chapter in his career, keen to nurture current as well as new customer relations, focusing on the needs and interests of Genan’s customers.

“I am extremely happy to have become part of the Genan family. As I am very passionate about building close customer relationships, it is a privilege for me to offer my services to Genan’s customers in Central Europe,” says Eduard Vogt and continues:

“After more than six years of sales experience in the automotive aftermarket, I hope I can create value and bring new business opportunities to Genan – making good use of the knowledge and the valuable network that I gained in the automotive industry.”

And as great relations bring great solutions, joining a company with a green agenda was a decisive parameter for the new Key Account Manager when choosing the next step on his career path.

“It is exciting to see that at Genan, sustainability is not just a buzzword but really at the heart of our business model and can be found in everything we do. We will make a difference in this world – one tire at a time,” Eduard Vogt rounds off with a smile.

Outdoor horse riding all year round thanks to frost-free surface

No matter whether you enjoy horse riding as your hobby or professionally, the weather is a significant parameter when it comes to outdoor riding.

Especially in the Nordic countries, where rain and sleet, snow and frost are weather report standards many days of the year, countless riding hours are spent in indoor riding arenas. The outdoor track is just one big puddle or hard as rock after several days with sub-zero temperatures.

However, using rubber granulate as top layer in horse riding arenas provides a dry and frost-free arena all year round.

Read the case story here: Outdoor horse riding all year round thanks to frost-free surface


As a part of Genan’s strategic and persistently systematic work on Quality, Environment, Health & Safety and Energy Management, we follow the requirements outlined in the following four international standards: ISO 9001 (quality management), ISO 14001 (environmental management), ISO 45001 (occupational health and safety management) and ISO 50001 (energy management).

Thanks to operational excellence and cross-factory knowledge sharing as well as the determined efforts of Genan staff at all locations, we have managed to achieve these globally valid certifications of our six tire recycling plants. In December 2021, all six factories were audited by certification company GUTcert, and we now proudly present the result: four separate ISO certifications, each covering all six Genan plants.

These four ISO certificates illustrate the strict requirements we impose on ourselves in respect of both quality, workplace safety, environmental responsibility as well as when it comes to structuring our energy management for energy-saving operation at all Genan plants – striving for a sustainable future.

Find the certificates here.

Annual Report 2021: Record-high Genan group turnover in a challenging year

Genan quote icon

Last year, Danish-owned but international environmental company Genan reached an all-time high turnover of EUR 60m. The past year has been characterized by increasing material, freight and energy prices, which – in Genan’s case – have both positive and negative impact. Overall, the Genan group emerges stronger after a year also distinguishing itself by a change of ownership – with Maj Invest Equity as new majority shareholder.

Read the entire press release or our 2021 annual report.


As a strong support to our company values, Transparency, Quality and Innovation, we now present the Genan SCAN4DATA application.

We experience an increasing demand for documentation and proof of origin from our surroundings, such as customers, public authorities, environmental organizations, etc. Therefore, we have launched the Genan SCAN4DATA application, which is an innovative tool providing full transparency of the quality scores of your Genan products.

By scanning the QR codes on your received Big Bags, the app allows you to access all technical product information like Technical Data Sheets (TDS), Safety Data Sheets (SDS) and Sieve curves – and you can even find quality test results from the Genan laboratory and from external laboratories as well. All data is presented on screen and is also available for download.

To access you just need to follow this link on your phone or tablet:

Genan plant in Oranienburg up and running again

We are pleased to inform you that the fire brigade had all five flaming tire piles in our factory yard in Oranienburg under control already on Thursday evening, March 31, 2022.

We started up our production again already on Thursday afternoon, and as of today, Friday, April 1, 2022, our valued customers can again both deliver tires and pick up goods.

Piles of tires on fire in the factory yard at Genan in Oranienburg

On Wednesday evening, March 30, 2022, around 11:35 pm, one of our production workers at the factory in Oranienburg, Germany, noticed that 5 piles of tires in different places at our outdoor facilities were on fire.

A large number of firefighters have been on site throughout the night and are still battling fires; yet, all fires are under control, and no one has suffered any injury.

Our buildings have fortunately not caught fire; but for safety reasons, the production was of course immediately shut down, when fires were discovered late Wednesday evening.

Today, Thursday, March 31, 2022, the Oranienburg factory is closed for the drop-off of tires as well as the pick-up of goods.

We monitor the situation closely, but the way it looks now, we expect operations to be close to normal again as of tomorrow, Friday, April 1, 2022.

We will continually update this news statement when we receive new information. We expect the fire brigade to continue their work throughout the day, and subsequently, we will await police investigations to determine the cause of fire.

We would like to express our gratitude to the fire brigade for their efforts to put out fires – and to our colleagues in Oranienburg for having acted quickly and safely when the fire broke out, and for now assisting firefighters.

New EU taxonomy on climate change mitigation

The first Delegated Act about sustainable finance has been enacted and passed by the EU. The Act includes 6 categories – among them is climate change mitigation.

Sustainability is the core of everything in Genan. It is in the very DNA of the company and its employees. To Genan, sustainability means aiming for a greener planet by doing our best in all of our processes from the intake of end-of-life tires to the production of clean, high-quality products.

Now, these values are put into practice in the EU taxonomy. Genan is in full alignment with the newly approved standards and thus classified as a sustainable investment in terms of climate change mitigation.

It is vital to direct investments towards sustainable projects and activities to meet the EU’s climate and energy targets for 2030 and reach the objectives of the European Green Deal. To do so, a common language and a clear definition of what is ‘sustainable’ is a must – an “EU taxonomy”.

The EU taxonomy is a classification system, establishing a list of environmentally sustainable, economic activities, and it entails several advantages; it plays an important role helping the EU scale up sustainable investment and implement the European Green Deal; it provides companies, investors and policymakers with definitions for which economic activities can be considered environmentally sustainable; and it protects investors from greenwashing.

Genan is proud to be considered a sustainable investment according to the EU taxonomy.

Read more about the EU taxonomy here.
Read the Commission Delegated Regulation here.

When does waste stop being waste?

Published January 2022 by Poul Steen Rasmussen, Group CEO
Yesterday’s paper, an empty plastic container, a torn jumper and a worn-out tire – completely different things which have one thing in common: they are all categorized as waste. At the same time, however, they are important, recyclable resources, which our planet cannot afford missing out on in the battle towards climate change mitigation and a sustainable future. When it comes to recycling, we cannot sit back and save the aces; sooner or later, the game is over.

Currently, it is not clearly defined when waste becomes a raw material from recycling.

In other words: When will processed rubber from worn-out tires, separated from textile and steel in an advanced industrial process, achieve end-of-waste status (EoW)?  When is it no longer waste?

Read the blog post here.

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