A new solar park secures renewable energy for the factory in Viborg

Together with the companies Arkitema, Baettr, COWI, Gardit, Combitherm and Swipbox, Genan has signed a Power Purchase Agreement (PPA) with the electricity company Reel, securing the construction of a new solar park in the Danish town Fårvang near Silkeborg. From 2024 and five years ahead, Genan will be supplied with power from the new solar park – benefiting both the climate and the bottom line.

A PPA is an agreement that allows companies to buy power directly from new solar and wind farms, bypassing the market and at a fixed low price over a number of years. The long-term agreements secure financing for the construction of the new wind and solar farms, thereby lowering companies’ CO2 emissions and providing them with cost stability.

We are proud to be part of a sustainable energy development together with Reel and six other climate-ambitious partners. At Genan, we have a high energy consumption, which will now be partially covered by renewable energy – the first of several important steps towards a smaller carbon footprint and fully in line with the green DNA in our company. In addition to our share in the solar park in Fårvang, more self-established renewable energy is on the way at our factories in Viborg and Oranienburg; projects that we look forward to establishing in the near future,” says Christian Kirkegaard Madsen, Group CFO.

Genan has solar projects on the drawing board for both Viborg and Oranienburg, which will further increase the share of renewable energy for the factories in the future. These will be installed on Genan’s own sites and are part of a larger plan at the recycling company.

It is important for us to continuously rethink and develop our business in a sustainable direction. As we recycle a resource that is otherwise waste, the green aspect is not hard to spot, but it needs to fit the whole picture of Genan to a greater extent. And the renewable energy initiatives are part of that,” Christian Kirkegaard Madsen continues and concludes:

Additionally, the solar panels will create more stability for our operating costs. An advantage that benefits both ourselves and our customers after a long period of high fluctuations in energy prices.

Annual Report 2022: Record-high turnover – but high energy prices limit earnings

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World-largest tire recycler, Danish environmental company Genan, achieved a record turnover of more than EUR 62 million last year, representing a 4.6% increase in comparison with the previous year. Yet earnings dropped from close to EUR 3.5 million in 2021 to EUR 1.5 million in 2022 – mainly due to high energy and freight prices.

Read the entire press release or our 2022 annual report

Forever reusable products

To someone with a green heart, this may sound like a pipe dream, but in fact, “forever reusable products” are reality at the BIRN iron foundry in Holstebro in Denmark. Cast iron can be recycled over and over again. And you can even mix in another sustainable resource as well – namely steel from end-of-life tires.

Read the case story here: Forever reusable products

New Application Development Manager

Expanding the team for the second time this year already, Genan, welcomes Michael Christensen as new Application Development Manager as of 1 February 2023.

“As Application Development Manager at Genan, Michael Christensen will be taking on the role as link-builder between our Sales, Innovation and Marketing Teams – and he will be cooperating closely with both our Production and Quality departments. This function requires both experience and product knowledge, and Michael’s many years in the industry make him the ideal candidate for this task. With a lot of innovative projects in the pipeline, his in-depth understanding of both business and products will be essential for the future development of these activities,” says Group CCO Thomas Ballegaard.

Michael Christensen lives in Denmark and will primarily be working from his office at the plant in Viborg. With more than 40 years of experience in tire and rubber recycling, Michael Christensen brings great knowhow and expertise to support the many teams within the Genan organization.

“I am both proud and happy to be given the opportunity to be part of the team at Genan. I have followed Genan since the early 90s and know what Genan stands for. As recycling and sustainability as a part of the green agenda is a passion of mine, the job function as Application Development Manager at Genan fits perfectly,” says Michael Christensen with great enthusiasm.

Michael Christensen has spent the last 25 years of his career in the rubber industry, focusing on the recycling of – and the production of rubber granulate from – worn-out tires across Europe.  Through this work, he has built up a strong network in various industries. A network with key knowledge and insight when it comes to developing new applications for recycled rubber.

“My onboarding programme has been great, and I look forward to working with both colleagues and customers in innovation and application development. I hope that I can successfully support the whole Genan team across all the factories, contributing with my knowhow, my network contacts and my experience,” Michael Christensen rounds off.

New Key Account Manager for Central Europe

Genan has expanded its sales team, hiring Key Account Manager Eduard Vogt from 1 January 2023.

“We have been looking for a Key Account Manager for Germany, Austria and Switzerland for a while, and it has been worth the wait. It was very important for us to find the right person to take care of our key accounts – and so we have. With insightful experience and an inquiring mind, Eduard Vogt is the perfect match for our team – and for our customers,” says Thomas Ballegaard, Group CCO.

Eduard Vogt lives in Germany and has years of experience within the automotive industry. Now, he has started a new chapter in his career, keen to nurture current as well as new customer relations, focusing on the needs and interests of Genan’s customers.

“I am extremely happy to have become part of the Genan family. As I am very passionate about building close customer relationships, it is a privilege for me to offer my services to Genan’s customers in Central Europe,” says Eduard Vogt and continues:

“After more than six years of sales experience in the automotive aftermarket, I hope I can create value and bring new business opportunities to Genan – making good use of the knowledge and the valuable network that I gained in the automotive industry.”

And as great relations bring great solutions, joining a company with a green agenda was a decisive parameter for the new Key Account Manager when choosing the next step on his career path.

“It is exciting to see that at Genan, sustainability is not just a buzzword but really at the heart of our business model and can be found in everything we do. We will make a difference in this world – one tire at a time,” Eduard Vogt rounds off with a smile.

Outdoor horse riding all year round thanks to frost-free surface

No matter whether you enjoy horse riding as your hobby or professionally, the weather is a significant parameter when it comes to outdoor riding.

Especially in the Nordic countries, where rain and sleet, snow and frost are weather report standards many days of the year, countless riding hours are spent in indoor riding arenas. The outdoor track is just one big puddle or hard as rock after several days with sub-zero temperatures.

However, using rubber granulate as top layer in horse riding arenas provides a dry and frost-free arena all year round.

Read the case story here: Outdoor horse riding all year round thanks to frost-free surface


As a part of Genan’s strategic and persistently systematic work on Quality, Environment, Health & Safety and Energy Management, we follow the requirements outlined in the following four international standards: ISO 9001 (quality management), ISO 14001 (environmental management), ISO 45001 (occupational health and safety management) and ISO 50001 (energy management).

Thanks to operational excellence and cross-factory knowledge sharing as well as the determined efforts of Genan staff at all locations, we have managed to achieve these globally valid certifications of our six tire recycling plants. In December 2021, all six factories were audited by certification company GUTcert, and we now proudly present the result: four separate ISO certifications, each covering all six Genan plants.

These four ISO certificates illustrate the strict requirements we impose on ourselves in respect of both quality, workplace safety, environmental responsibility as well as when it comes to structuring our energy management for energy-saving operation at all Genan plants – striving for a sustainable future.

Find the certificates here.

Annual Report 2021: Record-high Genan group turnover in a challenging year

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Last year, Danish-owned but international environmental company Genan reached an all-time high turnover of EUR 60m. The past year has been characterized by increasing material, freight and energy prices, which – in Genan’s case – have both positive and negative impact. Overall, the Genan group emerges stronger after a year also distinguishing itself by a change of ownership – with Maj Invest Equity as new majority shareholder.

Read the entire press release or our 2021 annual report.


As a strong support to our company values, Transparency, Quality and Innovation, we now present the Genan SCAN4DATA application.

We experience an increasing demand for documentation and proof of origin from our surroundings, such as customers, public authorities, environmental organizations, etc. Therefore, we have launched the Genan SCAN4DATA application, which is an innovative tool providing full transparency of the quality scores of your Genan products.

By scanning the QR codes on your received Big Bags, the app allows you to access all technical product information like Technical Data Sheets (TDS), Safety Data Sheets (SDS) and Sieve curves – and you can even find quality test results from the Genan laboratory and from external laboratories as well. All data is presented on screen and is also available for download.

To access you just need to follow this link on your phone or tablet:

Genan plant in Oranienburg up and running again

We are pleased to inform you that the fire brigade had all five flaming tire piles in our factory yard in Oranienburg under control already on Thursday evening, March 31, 2022.

We started up our production again already on Thursday afternoon, and as of today, Friday, April 1, 2022, our valued customers can again both deliver tires and pick up goods.

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