Piles of tires on fire in the factory yard at Genan in Oranienburg

On Wednesday evening, March 30, 2022, around 11:35 pm, one of our production workers at the factory in Oranienburg, Germany, noticed that 5 piles of tires in different places at our outdoor facilities were on fire.

A large number of firefighters have been on site throughout the night and are still battling fires; yet, all fires are under control, and no one has suffered any injury.

Our buildings have fortunately not caught fire; but for safety reasons, the production was of course immediately shut down, when fires were discovered late Wednesday evening.

Today, Thursday, March 31, 2022, the Oranienburg factory is closed for the drop-off of tires as well as the pick-up of goods.

We monitor the situation closely, but the way it looks now, we expect operations to be close to normal again as of tomorrow, Friday, April 1, 2022.

We will continually update this news statement when we receive new information. We expect the fire brigade to continue their work throughout the day, and subsequently, we will await police investigations to determine the cause of fire.

We would like to express our gratitude to the fire brigade for their efforts to put out fires – and to our colleagues in Oranienburg for having acted quickly and safely when the fire broke out, and for now assisting firefighters.

New EU taxonomy on climate change mitigation

The first Delegated Act about sustainable finance has been enacted and passed by the EU. The Act includes 6 categories – among them is climate change mitigation.

Sustainability is the core of everything in Genan. It is in the very DNA of the company and its employees. To Genan, sustainability means aiming for a greener planet by doing our best in all of our processes from the intake of end-of-life tires to the production of clean, high-quality products.

Now, these values are put into practice in the EU taxonomy. Genan is in full alignment with the newly approved standards and thus classified as a sustainable investment in terms of climate change mitigation.

It is vital to direct investments towards sustainable projects and activities to meet the EU’s climate and energy targets for 2030 and reach the objectives of the European Green Deal. To do so, a common language and a clear definition of what is ‘sustainable’ is a must – an “EU taxonomy”.

The EU taxonomy is a classification system, establishing a list of environmentally sustainable, economic activities, and it entails several advantages; it plays an important role helping the EU scale up sustainable investment and implement the European Green Deal; it provides companies, investors and policymakers with definitions for which economic activities can be considered environmentally sustainable; and it protects investors from greenwashing.

Genan is proud to be considered a sustainable investment according to the EU taxonomy.

Read more about the EU taxonomy here.
Read the Commission Delegated Regulation here.

When does waste stop being waste?

Published January 2022 by Poul Steen Rasmussen, Group CEO
Yesterday’s paper, an empty plastic container, a torn jumper and a worn-out tire – completely different things which have one thing in common: they are all categorized as waste. At the same time, however, they are important, recyclable resources, which our planet cannot afford missing out on in the battle towards climate change mitigation and a sustainable future. When it comes to recycling, we cannot sit back and save the aces; sooner or later, the game is over.

Currently, it is not clearly defined when waste becomes a raw material from recycling.

In other words: When will processed rubber from worn-out tires, separated from textile and steel in an advanced industrial process, achieve end-of-waste status (EoW)?  When is it no longer waste?

Read the blog post here.

Fruitful collaboration is a two-way street

What is a good, solid and fruitful collaboration between two companies?

Read this case story to learn what the business relationship with Genan means to our British customer Footfall.

Fruitful collaboration is a two-way street

PKA divests 51% of shares in Genan Holding A/S to Maj Invest Equity

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New majority shareholder of environmental company Genan, the largest tire recycling company in the world, is Maj Invest Equity 5 K/S. Sole owner of Genan since 2014, PKA has made an agreement with Maj Invest Equity for the latter to take over 51% of shares. PKA continues to co-own as minority shareholder.

Read the press release here.

A level playing field is a must

A level

Published September 2021 by Poul Steen Rasmussen, CEO
It cannot come as a surprise to anyone that we must continuously get better at reusing the resources we already have – now as well as in the future. Over time, it has become common knowledge that the consumption of the 21st-century population is putting an immense pressure on our planet, our climate and our environment – and in the long run, this cannot last. We must make the most eco-friendly choices, we must recycle more, we must secure the future for the generations to come.

But if there are no precise rules to play by, navigating in the green universe can prove difficult for many companies; and the fear of losing large investments on this account can be terrifying for even the biggest players the in the market.

Read the blog post here.



Genan will be exhibiting at stand no. C13/B12 in Hall 10.1 during the FSB in Cologne from 26 to 29 October 2021.

Please stop by our stand and see our products.

Old tires in makeover for new purposes

Does it add value that your products primarily consist of recycled materials?

Read this article to learn how much sustainability matters to our innovative customer Scan Underlay.

Old tires in makeover  for new purposes

Meet us at The Big5 2021

Genan will be exhibiting at stand no. Ar E208 in the Sheikh Saeed Arena during The Big5 in Dubai, from September 12 to 15, 2021.

Please stop by our stand and check out our new, colorful GENAN COATED TOP LAYER – and the revolutionary GENAN SAFE rubber pellets providing excellent HIC values for playground base layers!

Register here

Annual Report 2020: Genan consolidates in a year impacted by Coronavirus

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International environmental company Genan was in 2020 less impacted by the Corona crisis than expected. Turnover dropped marginally by 6% to EUR 49m, while EBITDA decreased by 2% to just under EUR 12m. Nevertheless, thanks to significantly increasing market focus on sustainability, the Genan group is generally performing well – and now adding a resource in sales and marketing.


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