At the end of the 1970s, the idea of establishing a plant for the recycling of scrap tires was born. The automotive industry was booming and waste tires, which degraded slowly in landfills and in the natural environment nature, was a problem society was starting to address.
In the 1980s, new concepts were developed and, in 1990, the first recycling plant for scrap tires became a reality in Viborg, Denmark. Input capacity was 35,000 MT of mixed scrap tires (passenger car, van, truck, tractor and big earth-moving tires).
During the 1990s, the Danish factory continually developed and improved. In 2011, capacity at the Viborg plant was doubled to 70,000 MT of scrap tire input.
In 2003, based on the knowledge and experience gained from the Danish plant, Genan opened a tire recycling plant at Oranienburg, on the outskirts of Berlin, Germany. Input capacity was 65,000 MT of scrap tires a year.