SUSTAINABILITY

Tires are made from rubber, steel and textile fibers. The quality of tires is crucial to traffic safety – and tire manufacturers thus only use the very best raw materials in their productions.

For decades, tires were simply left at landfills at the end of their product life – a very unsustainable disposal solution, which is unfortunately still widely used throughout the world. Later, the energy content of end-of-life tires was recovered through incineration in e.g. cement kilns. This was clearly a step forward in comparison with landfilling, but the good raw materials were destroyed, and only a small fraction of the energy originally invested in the production of a tire was recovered.

The most sustainable solution is material recycling, where end-of-life tires are processed into new, high-quality raw materials for the substitution of virgin rubber and steel.

A solution is only truly sustainable if it meets the following requirements: Can the positive impact on the climate be documented? Are there any negative implications for the environment? Are there any health risks related to the use of the recycled materials? Is the quality of the recycled materials high enough that the public and industry are prepared to use it for substitution of virgin materials?

Tires are made from scarce resources. In future, the supply of virgin steel will be limited. The production of natural rubber involves deforestation of rain forests, leading to a lack of biological diversity. Rain forests absorb more CO2 than rubber plantations, and when rain forests are deforested in favor of new rubber plantations, less CO2 is thus absorbed from the atmosphere. Material recycling is thus paramount.

At Genan, sustainability is at the heart of everything we do. As part of our commitment to the Science Based Targets initiative (SBTi), we are dedicated to reducing our greenhouse gas (GHG) emissions to do our part in combating the climate crisis. Specifically, we aim to reduce our absolute scope 1 and scope 2 GHG emissions by 42% by 2030 from our 2022 base year, ensuring a meaningful contribution to the global effort to combat climate change.

In line with SBTi, we are committed to maintain transparency and accountability by measuring and publicly disclosing our emissions data through CDP, a global platform for environmental reporting. This ensures that we not only track our progress towards our target but also adhere to the highest standards of climate action.

By aligning with SBTi and CDP, we reaffirm our commitment to sustainability, transparency, and responsible business practices, driving real impact for a greener future.

Learn more about SBTi and CDP.