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World-largest mechanical tire recycling group, Danish-owned Genan, achieved a turnover of EUR 58.7 million in 2023. Compared to the previous year, this corresponds to a minor, 7% drop. Despite lower sales, EBITDA increased by more than 50% to close to EUR 9.4 million. Operating profits (EBIT) multiplied from just over EUR 750,000 to EUR 3.2 million, while net earnings, negatively impacted by currency exchange rates, increased to EUR 2 million compared to EUR 1.5 million in 2022. The Genan group considers the annual accounts to be satisfactory, expecting a continued, positive development of key financial ratios in 2024.

Read the entire press release or our 2023 annual report

Annual Report 2022: Record-high turnover – but high energy prices limit earnings

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World-largest tire recycler, Danish environmental company Genan, achieved a record turnover of more than EUR 62 million last year, representing a 4.6% increase in comparison with the previous year. Yet earnings dropped from close to EUR 3.5 million in 2021 to EUR 1.5 million in 2022 – mainly due to high energy and freight prices.

Read the entire press release or our 2022 annual report

Outdoor horse riding all year round thanks to frost-free surface

No matter whether you enjoy horse riding as your hobby or professionally, the weather is a significant parameter when it comes to outdoor riding.

Especially in the Nordic countries, where rain and sleet, snow and frost are weather report standards many days of the year, countless riding hours are spent in indoor riding arenas. The outdoor track is just one big puddle or hard as rock after several days with sub-zero temperatures.

However, using rubber granulate as top layer in horse riding arenas provides a dry and frost-free arena all year round.

Read the case story here: Outdoor horse riding all year round thanks to frost-free surface


As a part of Genan’s strategic and persistently systematic work on Quality, Environment, Health & Safety and Energy Management, we follow the requirements outlined in the following four international standards: ISO 9001 (quality management), ISO 14001 (environmental management), ISO 45001 (occupational health and safety management) and ISO 50001 (energy management).

Thanks to operational excellence and cross-factory knowledge sharing as well as the determined efforts of Genan staff at all locations, we have managed to achieve these globally valid certifications of our six tire recycling plants. In December 2021, all six factories were audited by certification company GUTcert, and we now proudly present the result: four separate ISO certifications, each covering all six Genan plants.

These four ISO certificates illustrate the strict requirements we impose on ourselves in respect of both quality, workplace safety, environmental responsibility as well as when it comes to structuring our energy management for energy-saving operation at all Genan plants – striving for a sustainable future.

Find the certificates here.

Annual Report 2021: Record-high Genan group turnover in a challenging year

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Last year, Danish-owned but international environmental company Genan reached an all-time high turnover of EUR 60m. The past year has been characterized by increasing material, freight and energy prices, which – in Genan’s case – have both positive and negative impact. Overall, the Genan group emerges stronger after a year also distinguishing itself by a change of ownership – with Maj Invest Equity as new majority shareholder.

Read the entire press release or our 2021 annual report.


As a strong support to our company values, Transparency, Quality and Innovation, we now present the Genan SCAN4DATA application.

We experience an increasing demand for documentation and proof of origin from our surroundings, such as customers, public authorities, environmental organizations, etc. Therefore, we have launched the Genan SCAN4DATA application, which is an innovative tool providing full transparency of the quality scores of your Genan products.

By scanning the QR codes on your received Big Bags, the app allows you to access all technical product information like Technical Data Sheets (TDS), Safety Data Sheets (SDS) and Sieve curves – and you can even find quality test results from the Genan laboratory and from external laboratories as well. All data is presented on screen and is also available for download.

To access you just need to follow this link on your phone or tablet:

Genan plant in Oranienburg up and running again

We are pleased to inform you that the fire brigade had all five flaming tire piles in our factory yard in Oranienburg under control already on Thursday evening, March 31, 2022.

We started up our production again already on Thursday afternoon, and as of today, Friday, April 1, 2022, our valued customers can again both deliver tires and pick up goods.

Piles of tires on fire in the factory yard at Genan in Oranienburg

On Wednesday evening, March 30, 2022, around 11:35 pm, one of our production workers at the factory in Oranienburg, Germany, noticed that 5 piles of tires in different places at our outdoor facilities were on fire.

A large number of firefighters have been on site throughout the night and are still battling fires; yet, all fires are under control, and no one has suffered any injury.

Our buildings have fortunately not caught fire; but for safety reasons, the production was of course immediately shut down, when fires were discovered late Wednesday evening.

Today, Thursday, March 31, 2022, the Oranienburg factory is closed for the drop-off of tires as well as the pick-up of goods.

We monitor the situation closely, but the way it looks now, we expect operations to be close to normal again as of tomorrow, Friday, April 1, 2022.

We will continually update this news statement when we receive new information. We expect the fire brigade to continue their work throughout the day, and subsequently, we will await police investigations to determine the cause of fire.

We would like to express our gratitude to the fire brigade for their efforts to put out fires – and to our colleagues in Oranienburg for having acted quickly and safely when the fire broke out, and for now assisting firefighters.

New EU taxonomy on climate change mitigation

The first Delegated Act about sustainable finance has been enacted and passed by the EU. The Act includes 6 categories – among them is climate change mitigation.

Sustainability is the core of everything in Genan. It is in the very DNA of the company and its employees. To Genan, sustainability means aiming for a greener planet by doing our best in all of our processes from the intake of end-of-life tires to the production of clean, high-quality products.

Now, these values are put into practice in the EU taxonomy. Genan is in full alignment with the newly approved standards and thus classified as a sustainable investment in terms of climate change mitigation.

It is vital to direct investments towards sustainable projects and activities to meet the EU’s climate and energy targets for 2030 and reach the objectives of the European Green Deal. To do so, a common language and a clear definition of what is ‘sustainable’ is a must – an “EU taxonomy”.

The EU taxonomy is a classification system, establishing a list of environmentally sustainable, economic activities, and it entails several advantages; it plays an important role helping the EU scale up sustainable investment and implement the European Green Deal; it provides companies, investors and policymakers with definitions for which economic activities can be considered environmentally sustainable; and it protects investors from greenwashing.

Genan is proud to be considered a sustainable investment according to the EU taxonomy.

Read more about the EU taxonomy here.
Read the Commission Delegated Regulation here.

When does waste stop being waste?

Published January 2022 by Poul Steen Rasmussen, Group CEO
Yesterday’s paper, an empty plastic container, a torn jumper and a worn-out tire – completely different things which have one thing in common: they are all categorized as waste. At the same time, however, they are important, recyclable resources, which our planet cannot afford missing out on in the battle towards climate change mitigation and a sustainable future. When it comes to recycling, we cannot sit back and save the aces; sooner or later, the game is over.

Currently, it is not clearly defined when waste becomes a raw material from recycling.

In other words: When will processed rubber from worn-out tires, separated from textile and steel in an advanced industrial process, achieve end-of-waste status (EoW)?  When is it no longer waste?

Read the blog post here.

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